The Beer Wall
Serving Beer to a National Conversation
In 2016, Donald Trump was running for president for the 1st time and intended to build, as he put it, a ‘Yuge’ wall on the U.S/Mexico border. Tecate, a Mexican beer brewed along the same border, had something to say about that, and proposed a wall of their own.
Our film set out to find a greater purpose for a brand caught on the border of a political conflict – bringing humor and something more meaningful to our audience and the public at large.
